Dolidol Group
By accelerating its geographic diversification plan in Africa, Dolidol now has 7 production units spread across 5 countries, and continues its expansion towards new frontiers, notably in Ethiopia and Uganda.
In 2016, our commitment to West Africa was strengthened with the extension of its activities in Côte d'Ivoire, in order to serve border countries. In addition, its presence in Nigeria was strengthened thanks to the acquisition of Mouka, a leader in the manufacture of polyurethane foam mattresses, thus considerably expanding its addressable market.
About Dolidol
We are among Africa's leading investment institutions. We believe that partnership with our portfolio company management teams, along with our investors, is key to our success. Our focus is to continue delivering skillsets to our companies to help them grow through our disciplined, process-led approach.
We attract exciting companies as investment opportunities and work hand-in-hand with them to create value and positive impact.
Our Purpose
Dolidol Group, established in 1958, is a renowned leader in the furniture and bedding industry based in
Morocco. As the first national brand of polyurethane foam and bedding, Dolidol manufactures the best-known
mattress brands in the country, including Kinédorsal, Windsor, Princière, and Maria, not to mention the
renowned Kinédorsal spring benches. Furthermore, Dolidol holds the exclusive license for manufacturing
mattresses from the esteemed American brand, Therapedic.
As the parent company of Mouka, Dolidol Group plays a pivotal role in guiding and shaping the strategic
direction of the organization. With its 3 production units (Polyurethane foam, Bedding, and Non-woven
Textile), Dolidol markets its range of products throughout the Kingdom, covering the market via a logistics
platform with a fleet of 150 trucks distributing through 13 agencies, 50 specialized stores, and nearly 1300
resellers. This extensive distribution network ensures that Dolidol products are readily accessible to
customers across the region. With a diverse portfolio of subsidiaries and a strong global presence, Dolidol
Group continues to uphold its core values of excellence, responsibility, collaboration, and result
orientation.
Our Vision
As an international player, Mouka aims to become the market leader in the sleep industry of Africa.
Our Quality
In the sleep industry, the Mouka brand name is synonymous with quality. We have been producing sleep products of unrivalled quality since 1959. Our expertise in maintaining this consistency is driven by a combination of state-of-the-art technology we employ in crafting our products and the determination of our people to add comfort to life every day. We were the first company in Nigeria to offer a quality warranty on its products, a testament to our confidence in our brands.
Our Reach
Mouka products are available in thousands of branded outlets across Nigeria through our extensive network of distributors, sub-distributors, modern retail outlets, Sleep Galleries and eCommerce platforms. With manufacturing facilities in Lagos, Benin and Kaduna and numerous depots spread across the nation, Mouka is able to serve its highly esteemed customers. As a member of the Dolidol International Group, Mouka's footprint now extends beyond Nigeria.
Our History
The foundation of our great company was laid in 1959 by the Moukarim family of Lebanese origin in Kano. For many years, Mouka was majorly owned by leading international investment firms. In late 2021, the Morocco-based Dolidol International Group facilitated a seamless change of ownership of Mouka. This strategic change promises greater things to come due to the ground-breaking innovation and technological expertise Dolidol brings to Mouka. The Dolidol International Group is the undisputed market leader in the sleep industry in Francophone Africa.
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